Wednesday, March 23, 2022
We’ve regularly heard through user feedback that people prefer detailed reviews with evidence of products actually being tested. Over the past year, we’ve updated how Search ranks product reviews to prioritize in-depth and authentic content based on that feedback and our internal testing and evaluation processes. Today, we’re launching another update that builds on that work to enhance our ability to identify high quality product reviews. This will make it easier for us to get sound purchasing advice in front of users, and to reward creators who are earnest in being helpful.
The update will roll out over the next few weeks, and may impact the rankings of English-language product reviews across many sites.
We’ve seen positive effects of our initial changes on the English-language ecosystem and online shoppers, and we plan to open up product review support for more languages. If you create product reviews in any language we recommend that you follow our best practices for product reviews to help your content have the most impact.
Since launching our initial product reviews updates, we received a number of questions about reviews with multiple products that we’d like to address:
For additional information on the update, check out our Keyword blog Bringing more helpful product reviews to Search. For additional advice on product review best practices, check out Google Search Central’s documentation on how to write high quality product reviews, or post in the public forums.