To better surface relevant, expert, and knowledgeable content in Google Search and News, today we’re introducing a system called topic authority that helps determine which expert sources are helpful to someone’s newsy query in certain specialized topic areas, such as health, politics, or finance.
Lire la suiteSearch Central Live is back in Asia Pacific throughout 2023 and we can’t wait to meet you in person! We’re now ready to bring the events to more locations in the Asia Pacific region. Specifically, India, Indonesia, Japan, Singapore, and Taiwan are on our list.
Lire la suiteIn early 2020, Google’s Chrome Team introduced the Core Web Vitals to provide a suite of quality signals for web pages. The Google Chrome team announced an upcoming change in the metrics for the Core Web Vitals to better evaluate the quality of a webpage’s user experience. In this article, we’ll explore this change and what it means for Google Search and site owners.
Lire la suiteA few recent issues made us realize that the hreflang x-default value is potentially underused by sites that already use hreflang to help search users find the right version of their pages. We want to remind you that it can be a powerful tool and can do more than you (probably) think.
Lire la suiteHelpful content generally offers a good page experience. That’s why today, we’ve added a section on page experience to our guidance on creating helpful content and revised our help page about page experience.
Lire la suiteGoogle Search now shows an expanded display of shipping and return information on Google Search text results for merchant sites. We’re also making it easier to monitor and fix the structured data required to enable this display using the Search Console Shopping reports and tools.
Lire la suiteVideos can appear in several different places on Google, including the main search results page, and video search results. Today we’re making changes to one of the ways videos appear in search results. This will make it easier for users to understand what content to expect on a web page.
Lire la suiteEvery day, we’re discovering, indexing, and serving billions of web pages, and a significant portion of pages we discover are spam. In 2022 we launched multiple updates to our systems to thwart these attacks and ensure a spam-free experience for all Search users. The 2022 webspam report is here. Read about SpamBrain, links, hacked spam, user safety and more.
Lire la suite
In this episode of Search Off the Record, John, Gary, and Lizzi chat about launching websites. Launching a website can be a nerve-wracking experience, especially staging your website for launch, or if you’re a seasoned website owner and want to stage a new feature. How can you prevent a staging site from becoming indexed? Who are the people having the problem with the staging servers? What is the difference between a site launch and migration? Listen to this podcast episode to find out!
Resources:
Episode transcript → https://goo.gle/sotr059-transcript
Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.
#SOTRpodcast
Lire la suite
Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories
Lire la suite