Is there one right path to becoming an SEO? In this episode of Search Off the Record, John Mueller and Gary Illyes speak with Aleyda Solis, a well-known SEO professional. Specifically, they ask her questions about her first website, her path to becoming a professional SEO, and what tips she would give to those who…
Lire la suiteGoogle is pleased to announce expanded eligibility for enhanced product experiences in Google Search through the use of Product structured data. These enhanced product experiences were previously only open to Merchant Center users. We’re also making it easier to understand the requirements for these experiences by updating our documentation and reporting in Search Console.
Lire la suiteLet’s talk about the fascinating and surprising ways search engines index video content. In this podcast, Gary Illyes and Lizzi Sassman chat with Danielle Marshak – Product Manager for Search – about how images, structured data, content protections, and more influence the way search engines surface content. Learn some best practices for surfacing your videos
Lire la suiteYou did a great job optimizing your site for search; however, it’s attracting the wrong traffic from search engines. What are your options to correct this unexpected behavior? In this podcast, Martin Splitt, Gary Illyes, and Lizzi Sassman take a deep dive on how to determine if the search traffic is the correct audience, de-SEOing,
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