In this episode of Search Off the Record, we talk with Michelle Robbins – a software engineer by trade and member of the Search Marketing community. Lizzi Sassman and Gary Illyes sit down with Michelle to discuss how she got interested in SEO and even talk about data’s relation to SEO. How can data improve your SEO? Moreover, they explore common issues with data: bias, misrepresentation, and correlation vs. causation. Listen to this episode to see where the worlds of data and SEO overlap. Episode transcript → Michelle Robbins on Twitter → Michelle Robbins on LinkedIn → Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.