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Search Central Live 2022 Highlights
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Search Central Live 2022 Highlights

We spent the past few weeks busy hosting

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Our latest update to the quality rater guidelines: E-A-T gets an extra E for Experience
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Our latest update to the quality rater guidelines: E-A-T gets an extra E for Experience

Many creators are familiar with the concept of E-A-T, which is used in how we evaluate if our search ranking systems are providing helpful, relevant information. Would ordinary people feel the results they get demonstrate E-A-T, that is: expertise, authoritativeness, and trustworthiness? Now to better assess our results, E-A-T is gaining an E: experience.

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December 2022 link spam update releasing for Google Search
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December 2022 link spam update releasing for Google Search

Today, we’re leveraging the power of SpamBrain to neutralize the impact of unnatural links on search results.

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Search Status Dashboard
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Search Status Dashboard

On this episode of Search Off the Record, John, Gary, and Lizzi chat about the Google Search Status Dashboard for incident reporting. They discuss what prompted the dashboard, how this compares to reporting Search incidents on Twitter, and more! Learn how the dashboard can streamline communication between Google and those reporting incidents.

Resources:

Episode transcript → https://goo.gle/sotr054-transcript 

Status Dashboard → https://goo.gle/3Wt80KL 

How To Use the Dashboard → https://goo.gle/3HvwHls 

Blog: When indexing goes wrong (2019) → https://goo.gle/3HvwHls 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

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Transcript for Search Status Dashboard
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Transcript for Search Status Dashboard

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories

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Introducing the Google Search Status Dashboard
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Introducing the Google Search Status Dashboard

As we head into 2023, we want to introduce another tool for the public to understand the most current status of systems which impact Search – crawling, indexing, and serving. While system disruptions are extremely rare, we want to be transparent when they do happen, so please welcome our new Google Search Status Dashboard.

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Visual Elements of Google Search
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Visual Elements of Google Search

It can be challenging to find a certain search feature or UI element that you want to learn about, especially when you don’t know what it’s called. The brand new Visual Elements Gallery was built to help you with this: it contains the 22 visual elements that are most likely to appear on search result pages and are also relevant to site owners and SEOs.

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Updates to Google’s Services in Czechia in Light of the Czech Transposition of the European Copyright Directive
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Updates to Google’s Services in Czechia in Light of the Czech Transposition of the European

The European Copyright Directive, which is being implemented by countries in the European Union, gives new rights to news publishers online while ensuring that consumers can continue to freely access information through online platforms. The Directive allows search engines such as Google to freely link to and use « very short extracts » of press publishers’ content. The law also creates new rights for publishers when longer previews of their content are displayed online – but without defining what exactly a very short extract or a longer preview is.

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Event recap: Search Central Virtual Unconference Japan 2022
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Event recap: Search Central Virtual Unconference Japan 2022

We organized the first Search Central Virtual Unconference Japan on April 5, 2022 to facilitate a discussion and networking platform for the SEO, Search and publisher community, in Japanese. This is a recap from the event.

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From journalism to SEO with Jennifer Slegg
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From journalism to SEO with Jennifer Slegg

In this episode of Search Off the Record, Gary and Lizzi talk with a guest from the larger Search Marketing Community, Jennifer Slegg – an expert on all things Search Engine Marketing, specializing in the Quality Rater’s Guidelines and E-A-T. Reminisce about the internet in the early 2000s, hand-coded websites, minimal search results, no ads, and straight-to-the-point content. Jennifer shares her experience transitioning from journalist to Search Marketer, the writing process for her well-known detailed analysis on changes in the Quality Rater’s Guidelines, and more! Was there any data available about what people searched for in the early 2000s? What does E-A-T stand for? Listen to find out!

Resources:

Episode transcript → https://goo.gle/sotr051-transcript 

Jennifer on Twitter → https://goo.gle/3OKwNad 

Jennifer’s 2022 guide to understanding Quality Rater Guidelines updates → https://goo.gle/3OKwNad 

The SEM Post → https://goo.gle/3UjqMm9 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

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