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Refreshed guidelines for site owners
Google Search Central
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Refreshed guidelines for site owners

In 2002 we launched a page with a set of guidelines for site owners that gave an overview of best practices when it came to building a site. We called this page « Webmaster Guidelines » and it’s been with us ever since. Since then we added a lot of information to these guidelines to help site owners build the site that’s right for their users who visit through Google Search. Today we’re launching a refreshed, simplified version of the Webmaster Guidelines, and we’re changing its name as well.

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Introducing our new guide to Google Search ranking systems
Google Search Central
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Introducing our new guide to Google Search ranking systems

Over the years, through blog posts and other public communications, Google has regularly shared information about our automated ranking systems and how they operate. Now we’ve created a centralized page called « A guide to Google Search ranking systems » to make it easier for creators and others to learn about our more notable systems. This new page will also help us as we communicate how our systems work and when we update those systems.

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Let’s talk redirects
Google Search Central
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Let’s talk redirects

Redirects are a genuine approach to moving something from one place to another. In this episode of Search Off the Record, John and Martin talk about the different types of redirects and which one you may want to use. They share the differences between 301 and 302 redirects, what type of redirects 308 and 307 are, why someone may want to use a JavaScript redirect over a meta refresh-type redirect, and more. They also cover merging and splitting domains, frustrating geo-targeting redirects, and redirects for mobile and desktop.

Resources:

Episode transcript → https://goo.gle/sotr052-transcript 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

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Transcript for Let’s talk redirects
Google Search Central
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Transcript for Let’s talk redirects

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories

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Start showing your products on the Shopping tab with Search Console
Google Search Central
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Start showing your products on the Shopping tab with Search Console

Search Console is making it easier for merchants to display their products across Google, including a new feature for the Shopping tab, to help them drive more traffic to their online stores.

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LIVE Q&A from brightonSEO
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LIVE Q&A from brightonSEO

Join John, Lizzi, and guest, Myriam Jessier, SEO Trainer, for a live recording of SOTR from brightonSEO: a conference where SEOs gather to chat, network, and learn about search marketing. In this episode, they answer a bunch of questions hand-picked before the event. They cover topics like which is better: subdomain or subdirectory, to criteria for penalizing backlinks, and the pros and cons to templated content outlines. Learn about adding schema types, image alt, and more!

Resources:

Episode transcript → https://goo.gle/sotr050-transcript 

brightonSEO website → https://goo.gle/3TVlfm0
Mryiams Jessier’s website → https://goo.gle/3W6iUGU 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

#SOTRpodcast

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Transcript for LIVE Q&A from brightonSEO
Google Search Central
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Transcript for LIVE Q&A from brightonSEO

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories

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Search Central docs and SEO
Google Search Central
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Search Central docs and SEO

Find out if Google Search Central implements its SEO best practices and guidelines on its own website and documentation! Hosts John and Lizzi discuss SEO tools, sitemaps, hreflang links, robots.txt, click-through rates, and more. They cover what they’ve implemented, what they are thinking of updating, and what they are passing on. Hear all things link related, categorizing, and working with an external SEO agency during rebranding. 

 

Episode transcript → http://goo.gle/sor049-transcript 

 

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team.

Lire la suite
Transcript for Search Central docs and SEO
Google Search Central
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Transcript for Search Central docs and SEO

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories

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Back in business: Search Central Live events
Google Search Central
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Back in business: Search Central Live events

The first of the Search Central Live events is going to happen in-person in Singapore on November 24, 2022. Registrations are now open until November 15 and we welcome you to fill out the form for a chance to secure your spot at the event; that’s all you need to do. We have a limited number of seats available!

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