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How technical Search content is written and published at Google and more!

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, John, Martin, Gary, and special guest Lizzi Harvey, technical writer, deep dive into how technical Search content is written and published at Google, give an update on the planned Virtual Conference, and discuss dupe detection and canonicalization. Have a listen!

Google Search developer site → https://goo.gle/35HtREZ 

Transcript → https://goo.gle/sotr009-transcription 

Transcription for How technical Search content is written and published at Google and more!

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories

Best practices for Black Friday and Cyber Monday pages

The end of the year holiday season is a peak time for many merchants with special sales events such as Black Friday and Cyber Monday. As a merchant, you can help Google highlight your sales events by providing landing pages with relevant content and high quality images.

What do rendering, signal collection, and SEOs & devs have to do with each other?

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. In this episode, Gary, Martin, and John draw (un)expected connections between rendering, signal collection in indexing, and SEOs & developers (not) working together. They also reflect back on the Virtual Webmaster Unconference. Have a listen!

Google Search developer site → https://goo.gle/35HtREZ 

Transcript for this episode → http://goo.gle/sotr008-transcript 

Transcript for What do rendering, signal collection, and SEOs & devs have to do with

Search Off the Record takes you behind the scenes of Google Search and its inner workings! In each episode, the folks from the Search Relations team will give you background info on the decision-making behind launches, feature prioritization in Search Console, and the projects Google Search teams are working on. They will share fun stories

Spilling the beans on Caffeine (Google’s indexing system) and more!

Search Off the Record is a podcast series that takes you behind the scenes of Google Search with the Search Relations team. Gary spills the beans on Caffeine (Google’s indexing system), John wonders about GIF SEO and its future as well recommendations about SEO to people with no experience with SEO, and Martin talks about virtual conferences the team is planning. Have a listen!

Google Search developer site → https://goo.gle/35HtREZ 

Transcript for this episode → https://goo.gle/sotr007-transcript 

The Search Console Training lives on

In November 2019 we announced the Search Console Training YouTube series and started publishing videos regularly. The goal of the series was to create updated video content to be used alongside Search documentation, for example in the Help Center and in the Developers site.

New Schema.org support for retailer shipping data

Quick summary: Starting today, we support shippingDetails schema.org markup as an alternative way for retailers to be eligible for shipping details in Google Search results.

New open source robots.txt projects

Last year we released the robots.txt parser and matcher that we use in our production systems to the open source world. Since then, we’ve seen people build new tools with it, contribute to the open source library (effectively improving our production systems- thanks!), and release new language versions like golang and rust, which make it easier for developers to build new tools.

Googlebot will soon speak HTTP/2

Quick summary: Starting November 2020, Googlebot will start crawling some sites over HTTP/2.